The most influential names in the business world in 2019; from Rihanna to Popeye’s sandwich
SAO PAULO – What do Rihanna, a fried chicken sandwich by Popeye’s, and David Marcus, creator of the cryptocurrency Libra on Facebook, have in common?
They are on the list of top-promoting names in 2019, according to a list compiled by Bloomberg, called “The Bloomberg 50″, and released last Wednesday (4).
The publication features people or groups of people (with the exception of the sandwich) who have positively impacted some sectors such as politics, science and technology, entertainment, finance and business this year.
InfoMoney has separated the lists referring to the world of finance and business. The publication does not specify the criteria for dividing the filtered categories. Check out:
Rihanna already has a solid career in the entertainment world, but now she has also emerged as a successful entrepreneur. In May of this year, the singer, in partnership with LVMH, owner of Louis Vuitton, launched her own luxury brand: Fenty.
Thus, due to the agreement between the singer and the luxury conglomerate, Bloomberg believes that she is one of the main names in the business world this year.
Although partnerships between the luxury industry and personalities are not new, the new brand is emblematic for the high-end segment.
And for LVMH as well: with the partnership, Rihanna becomes the first woman to create an original brand for the holding and the first black woman among the group’s brand leaders.
Popeye’s Fried Chicken Sandwich
The most curious item on the list produced by Bloomberg is the Popeye’s fried chicken sandwich – dubbed “The Sandwich”. The “name” joined the select group because of the success it made this year.
Popeye’s is a 47-year-old fast-food chain, whose main product is fried chicken. Throughout its history, it had never offered sandwiches on its menu. So the release of “The Sandwich” caused quite a stir.
At the end of the first semester, the network announced on its Twitter that it would sell the sandwich for US$ 3.99 (about R$ 16.7). The post quickly went viral on the social network and the stock of “The Sandwich”, which was supposed to supply a demand for three months, ran out in 14 days.
The sandwich was a hit by all 2,400 cafeterias across the United States, and therefore, the news should arrive in Latin America by the end of the year, according to Popeye’s.
Rietesh Agarwal is an Indian businessman, founder and CEO of the Oyo Rooms hotel chain.
Founded in 2013, the chain is the second largest company in the sector in the world and was known for its disruptive growth in the last year, with a focus on budget hotels.
According to Bloomberg, the Agarwal chain should surpass Marriott International Inc., the world’s largest hotel chain, by next year.
Shari Redstone became president of the new group formed from the merger between CBS, the largest open TV network in the US, and Viacom, the company that owns brands such as Paramount, Comedy Central and MTV.
According to Bloomberg, this merger was Shari’s wish. In addition, his family owns National Amusements Inc., a media and entertainment conglomerate, which has significant stakes in both CBS and Viacom.